Snapchat has finally taken off the lid from its long-rumored glasses project, revealing a sunglass that comes with a video camera. Snapchat Spectacles is more like a ‘toy’ and not a major hardware, and it’ll launch later this year at a price of $130.
An article published by the Wall Street Journal shows SnapChat’s 26-year-old creator Evan Spiegel in a series of pictures wearing the Snapchat Spectacles. The pictures are taken by the legendary fashion photographer Karl Lagerfeld.
In the interview, Spiegel explained his motivation behind creating the Spectacles:
“It was our first vacation, and we went to [Californian state park] Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees. And when I got the footage back and watched it, I could see my own memory, through my own eyes – it was unbelievable. It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”
The sunglass sports an integrated video camera with an 115-degree lens. It’ll record up to 30 seconds of video at a time. According to the maker, the footage will be recorded in a new, circular format which can be viewed in any orientation. The battery will last for a day.
According to Wall Street Journal, the maker is not treating the device as a major hardware launch. It’s more like a fun toy that will have limited distribution. “We’re going to take a slow approach to rolling them out,” Mr Spiegel told the publication. “It’s about us figuring out if it fits into people’s lives and seeing how they like it.”
Coinciding with the Spectacle, Snapchat Inc. has gone a major rebranding. From now on the company will be known as Snap Inc. Spiegel believes that the new name will be beneficial to both investors and customers. “When you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis,” he said.