As our regular readers know, we are pretty obsessed with fitness trackers and tend to be aware of the latest devices in the market. When it comes to fitness trackers, a lot of them tend to be ugly. But not Kate Spade’s new line of trackers and smartwatches. The female-focused wearables include two fitness trackers and one hybrid smartwatch.
Kate Spade isn’t the first fashion brand to venture into the wearable tech world. The fitness trackers from their new collection can be worn as simple jewellery and are priced at $125 for the silicone or bangle trackers and $250 for the entire watch i.e. the smartwatch. The bangle trackers come in two designs. The wearables are still unnamed and the looks of the images, the devices are cute. One is a black silicone fitness tracker that uses the Kate Spade cat motif, another is a little fitness tracking bangle that sports pale hues, mother of pearl and a ‘seize the day’ inscription in it.
The wearables sports high-tech features like getting call notifications, taking pictures from selfie camera, music controls, keeping track of your fitness, etc. All of these are compatible with iPhone and Android smartwatches.
Speaking of the hybrid smartwatch, we’ve heard reports there might be two smartwatches in the collection, but nothing as been officially confirmed, as of yet. Like we already said, the hybrid smartwatch costs $250 and looks kind of like a smart analogue watch in pale pink and gold colours with details like champagne bubbles and ‘cheers!’ engraved on it.
Kate Spade is part of the Fossil Group having signed a licensing agreement in 2015. It allows Fossil to design, develop and distribute its collections until 2025. So the three new wearables actually became a part of Fossil’s strategy of launching a hundred connected fashion accessories by the end of this year.
The cost isn’t unreasonable. The collection is due to go on sale in November. It will be, at first available from Kate Spade’s website and stores before being rolled out to the brand’s wholesale base and speciality stores.