“Design is not just what it looks like and feels like. Design is how it works”, said Steve Jobs who along with Jony Ive of Apple spearheaded the bandwagon of flawless and design-perfect Apple iPhone flagships. He is also said to be driving force behind Apple Watch. Not just this, the Apple Spaceship Campus and the chairs as well as work stations used by Apple employees are the designs of Ive. So, you know how important he is to Apple Inc. and it has been proven to the world as John Ive has now been named Chief Design Officer. This designation is newly created and John till now was serving as Senior Vice President of Design at Apple.
Along with Ive, Alan Dye and Richard Howarth were named VP of User Interface Design and VP of Industrial Design units respectively. It is to be noted that Howarth has also been the part of the iPhone development since the first generation. Alan Dye was involved in the development of Apple Watch OS interface and iOS 7 redesign. These employees were also named as the key Apple Employees during the Wired Apple Watch and New Yorker profiles. The profile and designations will be effective from July 1st.
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In his new profile, Jony Ive will overlook software and hardware design teams but delegate the interaction and day-to-day supervision of affairs to others, in turn allowing him with ample free time. Meanwhile, Ive will also focus on Apple’s new campus (mentioned earlier) and Apple retail stores.
The news regarding leadership change was first published in a Telegraph profile by Stephen Fry. 9to5Mac also published a letter from Tim Cook, which confirms the leadership change. A verbatim copy of letter is being reproduced here.
I have exciting news to share with you today. I am happy to announce that Jony Ive is being promoted to the newly created position of Chief Design Officer at Apple.
Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5000 design and utility patents to his name. His new role is a reflection of the scope of work he has been doing at Apple for some time. Jony’s design responsibilities have expanded from hardware and, more recently, software UI to the look and feel of Apple retail stores, our new campus in Cupertino, product packaging and many other parts of our company.
Design is one of the most important ways we communicate with our customers, and our reputation for world-class design differentiates Apple from every other company in the world. As Chief Design Officer, Jony will remain responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives. On July 1, he will hand off his day-to-day managerial responsibilities of ID and UI to Richard Howarth, our new vice president of Industrial Design, and Alan Dye, our new vice president of User Interface Design.
Richard, Alan and Jony have been working together as colleagues and friends for many years. Richard has been a member of the Design team for two decades, and in that time he has been a key contributor to the design of each generation of iPhone, Mac, and practically every other Apple product. Alan started at Apple nine years ago on the Marcom team, and helped Jony build the UI team which collaborated with ID, Software Engineering and countless other groups on groundbreaking projects like iOS 7, iOS 8 and Apple Watch.
Please join me in congratulating these three exceptionally talented designers on their new roles at Apple.