Apple is currently planning to develop an AR-glass which will connect wirelessly with Apple devices like iPhone. Although they are far from committing to the glasses yet, but if they do, it’ll open up a potentially lucrative area of wearable technology.
Currently planning an expansion into the digital glasses industry, Apple may use augmented reality, as per Bloomberg. According to insiders, Apple is already in talks with potential suppliers. They have ordered a few units for “near-eye display” from one of the suppliers. As for now, Apple has refrained from any mass-production orders, so Apple’s AR glasses are far off at present.
Back in July, in a conference call with analysts, Tim Cook, the CEO of Apple. Inc said: “AR can be really great, and we have been and continued to invest a lot in this. We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity.”
Then again in October, Cook suggested that its unlikely that Apple will leverage VR in a mass-consumer product. Cook said in October. “I can’t imagine everyone in here getting in an enclosed VR experience while you’re sitting in here with me, but I could imagine everyone in here in an AR experience right now.”
The challenge for Apple is to make the glass wearable and appealing. Google’s attempt to develop Internet-connected eye-wear flopped in the most spectacular way. Following Google’s disappointment, most companies don’t want to take risks and to turn away from AR are currently focusing on VR.
Apple boasts a multitude of AR patents, from street view in mapping apps to smart glasses. As per Cook, augmented reality will take some time to come to market, and when it does, people won’t know how they ever lived without it. As for now, it’s a long wait ahead.